I run the CRM and email side of marketing at EverLine Coatings, a B2B pavement maintenance franchise in the Bay Area. I set up the lists that sort every new contact by industry and wrote the 10+ email sequences those lists feed. Over two years that setup supported a pipeline of 250+ proposals, 70 closed-won deals and $800K+ in revenue.
When HubSpot wouldn't let our team build something, I built it outside HubSpot, usually by writing the spec and having Claude write the code.
HubSpot lists and email sequences behind 250+ proposals
About 10 active lists sort every new contact by industry, and 10+ industry email sequences pick it up from there. Corporate locked our team out of HubSpot workflows and reports, so all of it runs on lists, sequences and clean imports. Best result: a campaign to 150 private schools got a 7.5% click-through, 4 meetings and 2 paid jobs.
Tools: HubSpot Sales Hub, ZoomInfo, CoStar, Canva
Field report system: a 3+ hour report in about 3 minutes
The crew fills out a Google Form at each property. I select a property manager's portfolio in the Sheet, run one script, and get a finished PDF covering every property they manage. I designed the form, the sheet and the report. Claude wrote the Apps Script. 3 real reports went out before budget cuts paused it.
Tools: Google Forms, Sheets, Docs, Apps Script, CoStar, Claude
How I build with AI: Ascend, an Android app I use every day
Ascend tracks my workouts, food and goals in one place. It pulls data from Samsung Health and Garmin, and estimates calories from a photo of my food through the Gemini API. Claude Code wrote the code. I wrote the spec, tested every version on my phone and listed what to fix. This page walks through that loop.
Tools: Claude Code, Gemini API, Health Connect
Job search automation. Four scheduled Claude tasks run every morning before I'm up. One sorts my inbox and drafts replies. The other three search job boards, company career pages and staffing agency boards against my criteria, score each posting, and build a tailored resume and cover letter for the best matches. A script checks every file against my real facts before it reaches me. I set the rules. Claude wrote the prompts and the script.
Proposal templates. When corporate replaced Proposify with its own proposal system, I moved our proposals over, built the franchise's 5 templates, and trained our new operations hire on it and on HubSpot.
HubSpot Sales Hub (lists, segmentation, sequences, imports), Airtable, Google Workspace (Sheets, Forms, Docs), Proposify, CoStar, ZoomInfo, Canva, Claude (Code, scheduled tasks, MCP), Gemini API, ChatGPT, Apps Script (AI-written)